‘Creating a buying frenzy’ may conjure up images of people fighting over a TV set on Black Friday, but it also a very real effect we witness in the world of eCommerce. Through market research we’ve witnessed it’s entirely possible to induce or influence buyers into this mindset, but what does it actually mean?
Create a sense of hysteria… Your stock level doesn’t just tell you how many sales you can make before you need to buy more inventory; it can be utilised to create a sense of urgency of website visitors to buy now!
- Create urgency in your copy
- Limited time sales and offers
- Sell limited quantities
use copywriting to create a sense of urgency