Since the launch of Amazon and eBay back in 1995 — both of which are considered to have sparked the massive growth of online sales platforms — the popularity of multi-channel selling has seen consistent growth. Sellers experience many benefits when selling their products across two — or even more — channels rather than sticking to a single platform. But using multiple channels can also create some challenges. Most notably, sellers are finding that multiple sales channels add an extra layer of complexity to the order handling and dispatch process, resulting in more time required to select items for individual orders.
The Big Question
To become more organized, many sellers are now using pick lists as standard. Pick lists are handy documents that show which items need to be selected for orders. A pick list may include information such as SKU, item location, and order quantity, as well as any additional information that may be useful. The big question is whether it’s possible to use the same picking list for orders made through multiple channels. More specifically, what sellers want to know is whether they can use the same picking list for orders made through Amazon and eBay.
Multi Channel Selling
Multi-channel selling is now the norm. Amazon and eBay are the most popular sales channels, beating the likes of Etsy, Craigslist, Facebook, and Walmart, and sales across Amazon Marketplace — Amazon’s third-party sales platform — are rising rapidly. At the same time, eBay is hitting the headlines for its impressive user base, with reports suggesting that the auction-based website now has more than 175 million active users. Multi-channel selling has become the preference for many sellers.
Benefits of Utilizing Multiple Channels
Through listing products across numerous sales platforms, sellers are easily able to extend their reach and boost their visibility. This method of selling enables sellers to target different demographics, as well as providing an opportunity to evolve to meet customer demand. Ultimately, however, it all comes down to selling more stock. According to an Experian white paper titled ‘Meeting Multi-Channel Customer Demands’, multi-channel shoppers are much more profitable than single-channel shoppers, highlighting the benefits for sellers.
Understanding the Challenges
Despite the many benefits of multi-channel selling, there are also challenges. One of the primary challenges facing shoppers who sell their channels through multiple websites is the complexity of doing so. With no integration between platforms such as Amazon and eBay, sellers are handling orders that are entirely separate from each other. The issue is that while the orders are distinct, the products are not. Isolated order handling for products contained within a single warehouse or stockroom results in a fragmented selling process. This situation is not ideal when customers expect a seamless shopping experience.
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Identifying a Solution
At a time when many larger businesses are looking into the concept of digital transformation, the clear solution for smaller businesses and independent sellers is a technological one. Software such as ChannelGrabber is capable of bridging the gap between separate selling channels, integrating and combining orders from multiple sources into a single entity, viewed through a single user interface. With ChannelGrabber you will be able to consolidate orders from your preferred selling channels for centralized order handling. It creates a way to generate a comprehensive, inclusive picking list comprising of orders from Amazon, eBay, and more and helps you grow and optimise your online business.
Why Have a Single Picking List?
Ultimately, working with a single picking list is a way to free up resources and enable sellers to grow or develop their small business should they want to. Whether it’s financial resources, time, or valuable human resources, there are many benefits of using a single picking list, rather than separate lists categorized by sales channel. Making just one efficient trip around a stockroom or warehouse saves time, will often prove to be the more cost-effective option, and, quite simply, it’s easier for pickers. The end result is a seller or small business that is more able to grab new opportunities as they arise.
Opportunities for Sellers
Through the many benefits of using a single picking list, sellers may find themselves in a better position to invest in the future and development of their business, whether that’s sourcing new products, designing and creating fresh offerings, or even moving into direct eCommerce. Additionally, the ability to handle more orders efficiently and effectively can enable sellers to deliver an improved overall service, boosting customer loyalty.
So can sellers use the same picking list for Amazon and eBay orders? Yes! With the right software, orders from your preferred sales channels can be brought together for quick, simple, and easy order handling.
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