When you sell on third-party marketplaces like Amazon or eBay, you have to play by their rules. You’re also at the mercy of any changes they might make to their processes and procedures. One big change which eBay have recently announced concerns an overhaul of sellers’ shop fronts. In principle, the update is beneficial for both buyers and sellers. It will be better for search engine optimisation (SEO) and provide a better experience when browsing on mobile, and it should be more secure. But it does spell a problem for any business with a customised shopfront.
4. Update and enhance your About me page
One final and often overlooked area to focus on is your ‘About Me’ page. Create one, if you don’t have one already, or update it. It’s a great way to give your business a personal touch, to reassure buyers about your reputability, and to offer some reasons why they should buy from you. More importantly, the content here ranks in organic search, so it’s another way to get noticed. Although it’s going to be more difficult to stand out on eBay with the storefront changes, remember that everyone will be in the same position. Focus on the getting the basics spot on and use multichannel software like ChannelGrabber to help with your processes.