On December 5th 2017, Amazon finally launched its Australia focused site: amazon.com.au. But what does the new Amazon Australia mean for sellers? Is it a new marketplace that multichannel eCommerce businesses should be taking of advantage of? We think so.
Here’s why, along with everything you need to know about selling on Amazon Australia:
What is Amazon Australia?
Why has Amazon Australia taken so long to launch?
1. A smaller online market share
Despite being the world’s 12th largest economy, the Australian online shopping market is comparatively small – only about 10% of traditional brick and mortar sales. According to research by Reuters, sales from traditional, physical stores is worth around A$300 billion. For online shopping it’s only about A$30 billion. For now. But like the rest of the world – this will change in the coming years, as shopping habits change.
3. Brand awareness
Will Amazon Australia be a big player then?
Selling on Amazon AU as a third party vendor
How to list your products on Amazon Australia
The marketplace works just as it does for Amazon’s other sites, and adding new listings is exactly how you’d expect it to be.
By using multichannel eCommerce software like ChannelGrabber, you can synchronise and manage all your stock from one place. On top of this, you can track and manage all your orders and answer any customer messages.
ChannelGrabber was the first of its kind to offer full integration for Amazon AU, so you can already connect your account quickly and simply – just like Amazon UK, Amazon US and Amazon EU.
The additional benefits of selling on Amazon Australia
No language barrier
A shared culture
Similarly, and especially for those eCommerce sellers in the UK, Australia shares a common culture with us. With a huge ex-pat community, there are lots of opportunities for sellers to capitalise on Anglophile attitudes and sell products that remind residents of home.
Fulfilment by Amazon
The obstacles and challenges for third party sellers on Amazon
Habits will likely change, and sellers will benefit
Similarly, although research from RetailX Australia – as reported by TameBay – shows that only 9% of web traffic in Australia that uses Amazon goes to AU site (70% still goes to Amazon.com), this will change as the site grows.As Dave Freel, our Commercial Director at ChannelGrabber says: “Australia has a rapidly growing eCommerce sector and it’s one we feel is going to become a major player over the next few years. There’s an increasing preference for online retail and the launch of Amazon AU is a great time for anyone considering expanding overseas to do so.”
The bottom line: Amazon AU is a great opportunity for sellers
It’s only a matter of time. Amazon will be a force to be reckoned with in Australia, with share prices of the country’s traditional retailers reflecting this feeling. If you can ship to Australia, listing on Amazon AU could be a big opportunity for your business. And as the first multi-channel e-commerce software to support full integration for Amazon AU, ChannelGrabber makes managing all your stock and orders simple and effective. So there’s no reason not to try out this new market.Start selling with Amazon AU today, and use ChannelGrabber to manage your inventory and orders across all Amazon services – as well as eBay and your own webstore.